School of Business
Moon Township, PA 15108
(412) 262-8465
email: maher@rmu.edu
Ph.D. Kent State University, August 1999
Concentration Marketing
Minor Sociology
Dissertation Title: “Materialistic Context Effects on Consumer Judgments and Evaluations: An Application of the Assimilation/Contrast Paradigm”
MBA Ashland University, May 1994
Ashland, Ohio
B.S. Slippery Rock University, May, 1990
Slippery Rock, Pennsylvania.
Concentration Marketing
Minor Hispanic Languages
Assistant Professor of Marketing, School of Business, Robert Morris University, Moon
Township, PA, (August 2001 – present). Courses taught include Product Development, Consumer Behavior, Advertising, Nonprofit/Social Research Methods, Nonprofit Marketing, and Marketing Management at undergraduate and graduate levels.
Assistant Professor of Marketing, Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, Pennsylvania, August 1999 – August 2001). Courses taught include Marketing Research, Consumer Behavior, Marketing Communications, Marketing Management, and Promotional Strategy at undergraduate and graduate levels.
Adjunct Lecturer, Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, Pennsylvania, June 1999 – July 1999. Taught Marketing Communications.
Doctoral Candidate, College of Business, Department of Marketing, Kent State University, Kent, Ohio, August 1995 – August 1999. Full responsibility for various research projects and teaching. Courses taught include Consumer Behavior, Principles of Marketing, Advertising & Promotion, and Retailing Management.
Adjunct Lecturer, Department of Management and Marketing, Mt. Union College, January 1998 – May 1998. Taught Consumer Behavior.
Manager of Retail Bank Sales, Bank One, Akron, N.A., Akron, Ohio, July 1993-August 1995. Managed the sales process for over 60 bank branches for traditional retail bank products and investments. Developed promotional sales programs and incentive packages. Initiated marketing and advertising plans to promote market presence and increased sales. Implementation of investment program resulted in a 37.5% growth rate within the first eight months. Conducted telemarketing and sales training courses.
Banking Center Manager, Bank One, Akron, N.A., Akron, Ohio, June 1990-June 1993.
Managed a $22M community banking office with supervision of a staff of seven employees. Responsibilities included developing internal sales promotions, increasing market share and business growth, promoting staff development, and maintaining a superior level of customer service.
Refereed Publications
Maher, Jill K. and Michael Hu, (2003), “The Priming of Material Values on Consumer
Information Processing of Print Advertisements,” Journal of Current Issues and Research in Advertising, 25 (Fall), 21-30.
Maher, Jill K. and Nancy Childs (2003), “A Longitudinal Content Analysis of Gender
Roles in Children’s Television Advertisements: A 27 Year Review,” Journal of Current Issues and Research in Advertising, 25 (Spring), 71-81.
Childs, Nancy and Jill K. Maher (2003), “Gender in Food Advertising to Children: Boys
Eat First,” British Food Journal, 105 (7), 408-419.
Maher, Jill K. and Michael Hu (2002), “Materialistic Cue Effects in Print Advertising,”
Journal of Current Issues and Research in Advertising, 24 (Spring), 64-72.
Jill K. Maher, page 3
Refereed Abstracts and Proceedings
Hughner, Renee Shaw and Jill Kurp Maher (2003), “Changing Students’ Lives:
Facilitating Learning through the Incorporation of Supplementary Books,” in
2003 Marketing Educators’ Association Conference, forthcoming.
Examination of Current Trends,” in Association of Marketing
Theory and Practice, vol. 11, (ed.) Brenda Ponsford, 4.4 (2-9).
Maher, Jill K. and Michael Hu (2001), “The Impact of Material Values on Consumer
Judgments, Evaluations, and Purchase Intentions: An Application of the Assimilation/Contrast Paradigm,” in Association of Marketing Theory and
Practice, vol. 10, (ed.) Brenda Ponsford, 119-126.
Maher, Jill K., Lawrence J. Marks, and Pamela E. Grimm (1997), “Overload, Pressure, and Convenience: Testing a Conceptual Model of Women’s Attitude Toward and Use of Shopping Channels,” in Advances in Consumer Research, vol. 24, (eds.) Debbie MacInnis and Merrie Brucks, Provo, UT: Association for Consumer Research, 490-498.
Research Presentations
Project: An Exploratory Investigation of the Impact of Reality,” Sponsored by the
American Marketing Association Winter Marketing Educators’ Conference, (February), Orlando, FL.
Examination of Current Trends,” Sponsored by the Association of Marketing
Theory and Practice, (March), Savannah, GA.
Maher, Jill K. and Michael Hu (2001), “The Impact of Material Values on Consumer
Maher, Jill K. (2001), “Communicating with Tomorrow’s Consumer: A Retail
Perspective,” Sponsored by Kid Power Food and Beverage Marketing, (January), Atlanta, GA.
Maher, Jill K. and Richard Kochersperger, (2000), “Infotainment: The Key to Capturing
Kids’ Dollars and Improving Profitability Through Communications,” Sponsored by Kid Power Food and Beverage Marketing, (January), Scottsdale, AZ.
Maher, Jill K., Lawrence J. Marks, and Pamela E. Grimm (1997), “Overload, Pressure, and Convenience: Testing a Conceptual Model of Women’s Attitude Toward and Use of Shopping Channels,” Sponsored by the Association for Consumer Research, (October), Scottsdale, AZ.
Maher, Jill K. (1997), “Cross-Cultural Family Decision-Making: A Suggested Working Typology,” Presented at The Twelfth Annual Graduate Research Colloquium, Kent State University, Kent, OH.
Maher, Jill K. (1996), “Influences that Affect Women’s Attitudes Toward Nontraditional Shopping Channels,” Presented at The Eleventh Annual Graduate Research Colloquium,
Kent State University, Kent, OH.
Maher, Jill K. Maher, Kenneth Herbst, and Nancy M. Childs, “A Content Analysis of
Race in Children’s Television Commercials.” This study uses a content analytic approach and provides a baseline quantitative descriptive analysis of the ethnicity present in children’s television advertising as well as an analytical comparison across ethnicities.
Herbst, Kenneth, Jill K. Maher, and Nancy M. Childs, “The Growing Diversity of
American Children: Gaps in Ethnic Portrayals in Children’s Television,” Using content analysis, this study explores the public policy implications of ethnic stereotypes and biases in children’s television commercials.
Nonprofit Education
Developed two courses for graduate nonprofit management education. One of these courses covers the fundamentals of marketing management, while the other is in the area of program assessment and evaluation in nonprofit organizations. Each course integrates theoretical and practical perspectives, while utilizing a lecture/project approach.
Jill K. Maher, page 6
Marketing Education and Service Learning
Developed a Special Topics Course, “Marketing Communications for Charitable Organizations.” This course is developed in conjunction with the Service Learning Program (Campus Ministries) at Saint Joseph’s University. Students enrolled in this four-credit course design advertising plans and conduct a fundraising activity for a charitable organization. In addition, students and myself volunteer our time with these agencies throughout the semester in order to understand the marketing communication needs of the particular nonprofit agency. This approach provides students with an experiential course that integrates theory, marketing communications concepts, and “hands-on” experience.
Developed and utilized a “Challenge Course” format for Marketing Research. Students enrolled in this course are required to complete a research project as proposed by an outside company. This course includes a written proposal from the company, as well as a financial commitment. Students are required to conduct both exploratory and primary research, as well as conduct analysis utilizing SPSS software. Students present their results to company executives. The “best” research presentation is awarded a monetary prize by the company.
Saint Joseph's University Faculty Merit Award, Extraordinary Achievement in Advising,
2001.
Erivan K. Haub School of Business Research Grant, Saint Joseph’s University, 2000.
Beta Gamma Sigma, National Honorary Society in Business Administration, 2000.
University Fellowship Award, Kent State University, 1998-1999
Recognizing outstanding achievement in research and teaching (university-wide)
The Golden M Teaching Award, 1995-1996.
Awarded to the Marketing Ph.D. student earning the highest student evaluations
Marketing Student of the Year, Slippery Rock University, 1989-1990.
Awarded to the student receiving the most faculty nominations
Alpha Mu Alpha, National Marketing Honor Society, Slippery Rock University, 1990.
School of Business Dean’s Search Committee, Robert Morris University,
November 2002 – present.
United Way 2002 Campaign Committee, Robert Morris University, September
2002 – December 2002.
Faculty Advisor, International Honors Student/Program, Robert Morris
University, September 2002 – May 2002.
Masters Thesis Advisor for three graduate students, Masters of Science in
Nonprofit Management Program, Robert Morris University, January 2003 – present.
Faculty Advisor, American Marketing Association, Robert Morris University
Collegiate Chapter, September 2002 – present.
School of Business Faculty AACSB Composition and Development Committee,
Robert Morris University, January 2002 – present.
Working Paper Series Development Ad Hoc Committee, Robert Morris
University, September 2001 – May 2002.
New Faculty Forum, Robert Morris University, August 2001 – April 2002.
Academic Advisor, to over 30 undergraduate marketing majors, Robert Morris
University, 2001 – present.
Faculty Advisor and Founder, American Marketing Association, Saint Joseph’s
University Collegiate Chapter, 2000 – 2002.
Academic Advisor, to over 60 undergraduate marketing majors, Saint Joseph’s
University, 1999 – 2002.
Erivan K. Haub School of Business Academic Development Committee, Saint
Joseph’s University, 2000 – 2002.
Erivan K. Haub Freshman Laptop Distribution Ad Hoc Committee, Saint
Joseph’s University, 2000.
Department of Food Marketing Curriculum Committee, Saint Joseph’s
University, 1999-2000.
Faculty Advisory Board, Center for Food Marketing, Erivan K. Haub School of
Business, Saint Joseph’s University, 1999-2000.
Graduate Council Representative, Kent State University, 1998-1999.
Reviewer, 2000 Academy of Marketing Science, Consumer Behavior Track.
American Marketing Association
Association for Consumer Research
Association for Marketing Theory and Practice
Academy of Marketing Science
Beta Gamma Sigma, National Honorary Society in Business Administration
Pi Gamma Mu, International Honor Society in Social Science
Honorary Faculty Member of Delta Sigma Pi, Professional Business Fraternity
(elected by undergraduate students)
1994 Graduate of Ohio School of Banking
1994 Graduate of National Endowment for Financial Planning
Last Modified: January 2004.